Designing AV That Works for People, Not Just Rooms
Why thoughtful system design is the foundation of everything we do.
When people think of AV systems, they often picture hardware: screens, speakers, cameras, control panels. But at CTI, we see it differently.
As a trusted audio visual integrator, we know success isn’t just about impressive tech — it’s about creating experiences that work for people. Systems that are easy to use. Spaces that support focus, flow, and communication. Whether we’re designing for in-person meetings or hybrid collaboration, we lead with one core belief:
AV system design isn’t just about the tech. It’s about making technology work for people.
The Design-Led Difference
With years of experience across the UK and Europe, we’ve learned that a successful installation starts long before any equipment arrives. It begins with smart, strategic design.
Here’s how we approach it:
We plan for people first – What’s the space for? Who uses it? What needs to happen in the room? Good AV design begins with real-world use, not just product specs.
We consider the whole environment – Acoustics, lighting, sightlines, and layout — all of it plays a role in how intuitive a system feels.
We design for cohesion – Every component, from audio and video to control systems and UC platforms, needs to work seamlessly together. Whether it’s a hybrid Zoom call or a live all-hands meeting, users shouldn’t have to think about the tech — it should just work.
We document, test, and fine-tune – No guesswork. Every system is calibrated, tested, and reviewed before handover to make sure it performs as promised.
Unified Communications That Just Work
As unified communications become essential to day-to-day operations, the need for reliable, integrated systems is greater than ever.
We design and deliver AV and UC solutions that bring people together across rooms, offices, and time zones. Whether you're using Microsoft Teams, Zoom, Cisco, or a combination of platforms, we build spaces that support meaningful connections without the friction.
Because at the end of the day, a well-designed AV system should enhance communication, not complicate it.
Local Knowledge, Global Strength
CTI is the largest privately held AV integration and events provider in the UK, Europe and U.S. Our clients benefit from local expertise backed by global resources.
We deliver scalable, design-led systems that meet the highest standards, whether it’s one room or a full rollout across countries.
As a leading audio visual integrator, we’re proud to combine technical excellence with a people-first approach. We don’t just install systems, we design environments where teams can thrive.
Let’s talk about your next space.
Whether you're building from scratch or improving what you’ve got, we’d love to help.